Amnesia opened in 1976 – again, housed in an old finca – and by 1979 the club had been joined by KU and the fabled Pikes Hotel. Pikes – a boutique hotel before the term was even coined – was itself a reformed casa payesa – or country house – and was helmed by the legendary raconteur Tony Pike. Pikes became a byword for excess, hedonism and sexual liberation, styled less as a hotel and more as the ultimate house party. The early eighties were Ibiza’s most flamboyant years, as
San Rafael’s celebrity-saturated KU picked up where Studio54 left off, but by the close of the decade and well into the nineties, nightlife had evolved again. First came Balearic beat, then acid house, then a chillout scene that focused on San Antonio’s Café del Mar. House parties took a back seat, replaced by San An sunsets, illicit beach parties and the infamous quarry raves.
When Jade Jagger bought and renovated a rambling San Juan estate in 2000, it was as though the hippy movement of the 1970s had come full circle. Her summer parties became the stuff of legend, with a revolving cast of the planet’s most beautiful and bohemian turning up to tune in and drop out on a northern mountainside. Primal Scream’s Bobby Gillespie was on DJ duty, Mario Testino held court by the swimming pool and inhibitions were left at the door as clutches of louche and liberal rock’n’roll aristos rolled joints and French kissed on the hippy-trail-inspired Moroccan daybeds. When a paparazzo snapped a photo of a lone, barefoot Kate Moss watching sunrise on the beach below the house, wearing a silver slip dress and holding an empty glass, Jagger’s infamy as the island’s hippest hostess was sealed.
By 2010 the villa-party scene was in overdrive. Ibiza’s bohemian appeal had been side-lined by both an influx of international wealth and the dawn of the superclub, and it was to flashy, modernist pads in Salinas or Es Cubells that we’d tumble after leaving Pacha or Amnesia at dawn. These glossy, marble-clad pads and the parties that happened in them were the antithesis of the 1970s bohemian dream. There were flashy cars and overpaid DJs and girls of questionable repute. There were infinity pools and sound systems and enough shiny white surfaces that everyone could get up to no good. In these overpriced villas, a stone’s throw from the private airport, Ibiza had reached peak consumerism. The bubble needed to burst.